Project Overview
Mobile experiences represent more than half of page our interactions. Specifically, our mobile mortgage rate table widgets are one of the most popular across the financial advice space. They represent a huge amount of revenue as well as the opportunity for building a useful tool for users. Every improvement of CTR leads to major revenue lifts, so we hypothesized that optimizing the mobile experience would lead to a lot of wins.
Process
We incrementally tested three different row layouts for our mobile mortgage rate table rows against a control.
Outcome
The third layout ended up being the winning experience, with an increase of 23% CTR leading to an incremental lift of $4k a month.
Role
Product Designer, Strategist
Focus
Testing, Iteration, Design, Product strategy
