After looking around the competitive space, I mocked up potential solutions. These were then discussed with the backend team to figure out feasability with the setup of our SKUs. Once the logic was set, the treatment was tested.
On Houzz.com, the treatment was ramped to 100%. We saw an 8.5% increase in orders, 6.1% increase in GMV, and a 10% lift in product page views. This experience was then tested on the Houzz app and was also ramped to 100% after replicated similar successes.
