After doing an audit on the control review experience and taking a look at the competitive space I began to put together designs. Once I narrowed in on my approach I shared them with the team and we talked implementation. We then QAed the designs and began testing!
On Houzz.com, the treatment was ramped to 100%. We saw a 6.7% lift in GMV and a 4.7% lift in order numbers. This experience was then tested on Houzz.com on mobile devices. Given this success, we tested the designs on Houzz.com for desktop devices and saw similar success.
